Knoxville’s ailing member of the Atlantic Coast Hockey League, the Ice Bears, has launched a last-ditch effort for success. After a time of rebuilding throughout the remainder of 2003 they will emerge in 2004 as one of only 12 world-class members of the American Bocce League. This decision does take the Ice Bears on a long and winding journey from their current athletic expertise but Tiffany Norton, Ice Bears Marketing/PR Director, says it was the right thing to do. “Based on the dramatic increase in sales of Bocce games at local Target stores, and the ability of most Ice Bears team members to throw a ball, this could be the right time for us to find a new niche.”
