Rumor has it that Moxley Carmichael, East Tennessee’s premier public and media relations firm, has been hired by the WHO to put a positive spin on the SARS epidemic. With hundreds of firms competing for the contract this is a major coup for the Knoxville-based firm. Representatives from within the company seem excited at the task and have referenced several positive ways of looking at SARS; including increased medical research spending; unrelated medical breakthroughs; and the fact that the world could easily survive with fewer people in the way.
